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Design Approach

While our website work has been artistically varied, our projects are always original reflective interpretations of Networld-Project's creativity. We enjoy creating web sites that follow traditionalist concepts while including modernist sensibilities; sites that are for today's Internet, yet, which also have a sense of warmth and the strong personality of their inhabitants. To complete our sites, we structure materials of subtle impactfulness which portray a timeliness which reflects less the work of the web designers but rather more the richness of the products and/or services being showcased. Networld-Project websites are developed under the following guiding principles:

 
Web sites should be accessible to the broadest possible audience.

We strive to design sites that are accessible and attractive, regardless of the browser type used by the viewer. To achieve this goal, we strive to use non-browser-specific coding, while, at the same time, taking full advantage of the power of the web as a graphic communication medium.
 
Networld sites incorporate the latest technology available to enhance accessibility by handicapped and mobil users. Accessibility, of course, implies that the target audience can easily find the website. Networld's web design services include SEO optimisation and discussion of other strategies to maximize the hit rate for the site.

 
Web sites should invite, not discourage, browsing.

The largest deterrent to web browsing is associated with download time and confusing navigation, and the number one complaint about websites is the time it takes to download the page, followed by complaints about navigation and broken links. A common phenomenon is "click-through," where the viewer becomes frustrated, and either leaves the site completely, or clicks through to lower level links on the site.
 
Networld uses innovative techniques to develop pages that are graphically pleasing yet minimize download times. It is our goal to encourage viewing of your entire site, and to discourage click-throughs. We also check, double-check, and triple-check all links to make sure they are functioning properly.

 
Web sites should follow a logical and clearly defined structure.

Too many websites force the viewer to jump through hoops to find the information they're searching for with the website's navigation. Networld takes pains to ensure that the information you wish to present is easily identifiable and accessible.

 
A web site should be a gestalt experience.

Gestalt is defined as "a physical, biological, psychological, or symbolic configuration or pattern of elements so unified as a whole that its properties cannot be derived from a simple summation of its parts." Many websites are little more than a random collection of disassociated graphic and multimedia elements that leave the viewer confused, or worse, annoyed. Networld sites are unified by common threads and elements that ensure that the site experience is indeed greater than the sum of its individual pages.

 
A web-site should be consistent with the overall marketing and promotional strategies of the organization.

Networld web sites are developed with an understanding of the client's general marketing and promotional objectives, current and desired target markets, and other relevant issues in mind. If desired, we can assist in the development of tracking systems to measure your web site's marketing effectiveness.

 
Web site development should be a cooperative venture between the client and the designer.

Networld takes special pride in developing their web sites with, not for, their clients. Clients are consulted and advised at every stage of the process to ensure not only commercial ownership of the finished product, but psychological ownership and pride as well. We will not design web sites or provide any other services that are intentionally or unintentionally involved in the promotion via content or links to any activities or propaganda that are hateful, racist, against human rights, illegal, or detrimental in any way to our earth and its betterment, or are in any other way offensive to us.
 

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